The eta plus logo is the primary originator for all internal and external communication media. It has promotional character and its primary use is for brochures, banners, promotional gifts etc. For all formal and business media the logo appears in conjunction with the logotype “A METZ HOLDING COMPANY“.
If companies within the corporate group appear together, the “holding” addition is necessary. “Holding” can appear on the same page separate from the corporate logo. Brands may only be combined on the same level. This means that only the “IST” brand (without “metz”) may not be combined with the eta plus corporate brand.
If documents or advertising material refer to the entire group of companies or if the identity of the company with METZ HOLDING is to be emphasised – for example in job advertisements – the brand + brand icon of the production facilities must be used. The Metz Holding companies are to be placed in addition to the primary logo and do not replace it.
The brand icon can be used in an abstracted form as a style element in all types of variations across all media. The bent bars are also available as style elements in the Ultramarine-Blue > Yellow-Green > Ultramarine-Blue colour scheme. The stripes symbolise light rays and create a link to the IST umbrella brand.